BACHELOR BUSINESS ADMINISTRATION (HONS) MARKETING

 [N/342/6/0156] (MQA/PA 3529) 

CREDIT VALUE

121 Credit Hours

FIELD OF STUDY

Marketing and Advertising

MODE OF DELIVER

Lectures, Tutorial, Industrial Training

METHOD OF DELIVERY

Conventional with Blended Learning

DURATION

3.5 years


Careers in marketing include such jobs as market research analyst, marketing manager, sales manager, advertising sales agent, promotions manager, green marketer, survey research, and more. A bachelor’s in marketing degree prepares for students entry level management jobs in corporate marketing and brand management.
  • Pass STPM or equivalent with minimum CGPA 2.0 (2 subjects) including pass grade of Mathematics and English at SPM level. or
  • Pass Diploma (Level 4, MQF) , or
  • Pass Matriculation / Foundation program from private or public institution with minimum CGPA 2.0. or
  • Other equivalent qualifications recognised by Malaysia government.

* International student need to meet IELTS at 5.5 or equivalent

Employment opportunities are as per the following : 

  • Marketing & Sales Executive
  • Business development Executive
  • Marketing Manager
  • Sales Manager
  • Banks
  • Retail
  • Property Insurance Company
  • Advertising
  • Automobile Dealer
  • Telco Company
NO CODE COURSES NO CODE COURSES
1. MGT 1013 PRINCIPLE OF MANAGEMENT 13. ACC 1123 FINANCIAL ACCOUNTING 2
2. QMT 1013 BUSINESS MATHEMATICS 14. MGT 2033 PROFESSIONAL ETHICS
3. BUS 1013 INTRODUCTION TO BUSINESS 15. LAW 2013 BUSINESS LAW
4. MIS 1013 INTRODUCTION TO INFORMATION TECHNOLOGY 16. MGT 1153 HUMAN RESOURCE MANAGEMENT
5. ECO 1033 PRINCIPLE OF ECONOMICS 17. BEN 330 ENTREPRENEURSHIP
6. ACC 1113 FINANCIAL ACCOUNTING 1 18. MOT 2023 OPERATION MANAGEMENT
7. MKT 1013 PRINCIPLE OF MARKETING 19. BLM 3205 PUBLIC SPEAKING
8. MGT 2023 ORGANIZATION BEHAVIOR 20. MIS 2033 MANAGEMENT INFORMATION SYSTEM
9. FIN 1013 PRINCIPLE OF FINANCIAL MANAGEMENT 21. MGT 3043 STRATEGIC MANAGEMENT
10. BUS 1023 BUSINESS COMMUNICATION 22. BIB 2013 INTERNATIONAL BUSINESS
11. QMT 2023 BUSINESS STATIC 23. MGT 3106 RESEARCH PROJECT
12. MKT 1033 CONSUMER BEHAVIOR      

Upon successfully completing the Program, you will be awarded the Bachelor of Business Administration (Honours) by North Borneo University College, an Internationally recognised University by The Association of Commonwealth Universities (ACU, UK). Established in 2006, first private university established in State of Sabah recognised by Ministry of Education, Malaysia under Private Higher Educational Institutional Act 1996.

For More Details, Please Visit Borneo Business School (BBS) Portal as per link below :