Bachelor of Business Administration (Hons) Marketing


Credit Value 121 Credit Hours
Field of study Marketing & Advertising
Mode of Delivery Lectures, Tutorial and Industrial Training
Method of Delivery Conventional with Blended Learning
Duration 3.5 years

Entry Requirements

  • Pass STPM or equivalent with minimum CGPA 2.0 (2 subjects) including pass grade of Mathematics and English at SPM level. or
  • Pass Diploma (Level 4, MQF) , or
  • Pass Matriculation / Foundation program from private or public institution with minimum CGPA 2.0. or
  • Other equivalent qualifications recognised by Malaysia government.

* International student need to meet IELTS at 5.5 or equivalent

Programme Aim

Careers in marketing include such jobs as market research analyst, marketing manager, sales manager, advertising sales agent, promotions manager, green marketer, survey research, and more. A bachelor’s in marketing degree prepares for students entry level management jobs in corporate marketing and brand management.

Career Prospects

  • Marketing & Sales Executive
  • Business development Executive
  • Marketing Manager
  • Sales Manager

Market Sectors

  • Banks
  • Retail
  • Property Insurance Company
  • Advertising
  • Automobile Dealer
  • Telco Company


Upon successfully completing the Program, you will be awarded the Bachelor of Business Administration (Honours) by North Borneo University College, an Internationally recognised University by The Association of Commonwealth Universities (ACU, UK). Established in 2006, first private university established in State of Sabah recognised by Ministry of Education, Malaysia under Private Higher Educational Institutional Act 1996.

For More Details, Please Visit Borneo Business School (BBS) Portal as per link below :